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An investment strategy that aims to balance risk and reward by apportioning a portfolio's assets.
Asset allocation is the strategy of dividing your investment portfolio across various asset classes, such as stocks, bonds, cash, and real estate. The goal is to balance risk and reward according to your personal financial goals, risk tolerance, and investment time horizon. Because different asset classes have different risk profiles and correlation (they don't all move up or down at the same time), a well-allocated portfolio protects investors from catastrophic losses during market downturns.
A conservative 60-year-old approaching retirement might use a '60/40' asset allocation: 60% in stable, income-producing bonds and 40% in growth-oriented stocks. Conversely, a 25-year-old might use an '80/20' allocation heavily weighted in stocks for long-term growth.